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  • Blue Monday

  • Blue Monday

  • Blue Monday

  • Blue Monday

[About]

Immersive Corporate Elegance, Unveiling a Narrative as Captivating as the Business Realm Itself.

[Client]

Blue Monday

[Year]

2023

[Type]

Brand Identity

[INITIAL DESIGN]

Juliana Mashni

[DEVELOPER]

[Designer]

Jorge Zamora

[PHOTOGRAPHY]

[dOMAIN]

Sergio Urbina

[Services]

/ Website Design / Website Development / Website Hosting / Creative Copy / Photography
image of blue monday demo home page along with two pages beind it
image of blue monday demo home page along with two pages beind it
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background noise 1
image of blue monday brand guidelines used to maintain consistency across pages
image of blue monday brand guidelines used to maintain consistency across pages
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background noise behind image
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image og blue monday demo home page with intro behind it
background noise 1
image og blue monday demo home page with intro behind it
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image of blue monday corporate brand guidelines
image of blue monday corporate brand guidelines
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background noise in front of image
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Corporate Design Guidelines

Objective: Develop a comprehensive set of visual design guidelines under the project name "Blue Monday," tailored specifically for corporate websites. The purpose is to establish a cohesive and visually appealing design language that reflects professionalism and modernity.

Key Features:

  1. Corporate Elegance: Define a design language that exudes corporate elegance, utilizing the "Blue Monday" aesthetic to convey a sense of professionalism and sophistication.

  2. Color Palette Definition: Establish a refined color palette within the "Blue Monday" theme, ensuring consistency across all design elements. This will contribute to a harmonious and unified visual identity.

  3. Typography Standards: Define typography standards that align with corporate communication goals. Select fonts that are easy to read, project a professional image, and complement the overall design.

  4. Imagery Guidelines: Provide guidelines for the selection and use of imagery, ensuring that visuals align with the corporate brand and convey a consistent message.

  5. User Interface Components: Develop a set of standardized user interface components, buttons, and navigation elements that adhere to the "Blue Monday" design principles. This promotes a seamless and intuitive user experience.

  6. Responsive Design Principles: Incorporate responsive design principles to ensure that the visual guidelines are adaptable to various screen sizes and devices, maintaining a cohesive brand image across platforms.

  7. Documentation and Implementation Guide: Create a comprehensive documentation and implementation guide for designers and developers. This resource will serve as a reference for consistent application of the "Blue Monday" design language across corporate websites.

[Conclusion]

The "Blue Monday" project culminates in a meticulously crafted set of visual design guidelines, providing corporate websites with a cohesive and elegant aesthetic. This comprehensive resource not only enhances the visual appeal of corporate digital spaces but also establishes a strong and recognizable brand identity in the online

Jorge Zamora

[CO-FOUNDER & cto]